Role I Strategy & Design
Type I Brand Identity
Brand identity for Tenco, the new digital solution for the pre-construction industry.
As a digital solution for a project in its pre-construction phase , it was important that the brand identity reflects the brand expertise, the vision and accessibility of the product. The logo is simply made of different arrows illustrating how Tenco brings guidance to its customer. With its legible typography, icons inspired by signalisation signs, and building block layout system, the overall look is clear, straight-to-the point and impactful –mimicking the values of the product.