Brand identity for Tenera, the new digital solution for the pre-construction industry.
Trusted and grounded
As a digital solution for the pre-construction phase, it was important that the brand identity reflects the brand expertise, the vision and accessibility of the product. The logo is simply made of different arrows illustrating how Tenera brings guidance to its.customer. With its legible typography, icons inspired by signalisation signs, and building block layout system, the overall look is clear, straight-to-the point and impactful –such as the product is.