Role I Strategy & Design 

Type I Brand Identity


Brand identity for, a high-quality, personalized, on-demand mental health support for workforce moto is: We care.’s mission is to empower and support companies and individuals to enhance their mental well-being – so everyone can thrive. believes that people can better enjoy their personal lives when mental heath is prioritized, taken seriously and understood. The platform provides a limitless of highly individuals mental health journeys for companies and their employees. Based on this vision and in collaboration with Serious.Buisness, we have crafted a brand identity introducing the path line. This path symbolises how empowers each individuals in their mental health journey. The overall look and feel is reflecting values: unconventional, trustworthy, determines and unique.