Developpement of a new corporate identity for the economic development agency of the Federal Republic of Germany.
A window to the market
GTAI shows new perspectives and promotes economical growth.
Therefor, the identity wants to represents how GTAI offers a window to the market. The colourful but see-through windows illustrate how GTAI provides insights into markets and industries, creates transparency and is up-to-date, dynamic and flexible. This brand identity was developed on all relevant channels, appealing to both German medium-sized companies and foreign investors.