Germany Trade and Invest
Role I Design
Type I Brand Identity
A window through the market: development of a new corporate identity for the economic development agency of the Federal Republic of Germany.
GTAI shows new perspectives and promotes economic growth. Therefore, the identity needed to represent how GTAI offers this window to the market. The colourful but see-through windows illustrate how GTAI provides insights into markets and industries, creates transparency and is up-to-date, dynamic and flexible. This brand identity was developed on all relevant channels, appealing to both German medium-sized companies and foreign investors.