Brand identity for Gatagoto, a Berlin project which provides a platform to help clear Berlin's cycle lanes and make cycling safer!
A product made by cyclist for cyclist
The product is called after the Japanese word for the sound that bicycles make when ridden on an uneven surface that makes it shake. The dynamic logo and DIY look represents the start-up core values: well-crafted, sustainable and community driven. The green tones are a reference for the green lights but also were chosen so the screens are visible at night.