Role I Strategy & Design
Type I Brand Identity
Brand identity for Gatagoto, a project which provides a platform to help clear Berlin's cycle lanes and make cycling safer!
Gatagoto is a product made by cyclist for cyclist. It was named after the Japanese word ‘gatagoto’: rattling or clattering - the sound that bicycles make when ridden on an uneven surface. The dynamic logo and DIY look represents the start-up core values: well-crafted, sustainable and community driven. The green tones are a reference for the green traffic lights but also were chosen so the screens are visible at night.