Role I Strategy & Design
Type I Brand Identity
Brand identity for OKR Mentors, a World Class OKR Expertise platform!
As a platform which offers world class OKR expertise, it was important that the brand identity reflects the brand expertise, the vision and the ambition of the offer. I understood I had to develop a look and feel which is sharp, accessible, simple and most of all, community based. The overall look with the structured logo, the strong colour combination, the legible typography, the bold icons and simple layout system are echoing the values of the service.